Branding, Marketing Strategy & Problem Solving
🚀 Do you know your marketing is creating ROI?
Transformative Consultancy
Marketing often gets the blame for failure to achieve goals. Often poor strategy and execution are at fault. But fixing an assumption is almost always the wrong move. thinkSmith’s methodology identifies and solves core challenges to help you achieve your business goals effectively.
Process-driven, Client-Centric Approach
Expect tailored branding a marketing strategies that focus on your unique challenges and drive sustainable growth for your business.
Recent Insights
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Thanksgiving, Corporate Giving, and the Power of a Shared Table
Every year around Thanksgiving, organizations of every size start gearing up for “giving season.” The giant checks reappear. The ribbon-cutting scissors come out of storage. Someone brings in a…
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The Myth of the Viral Campaign
If your marketing plan includes the word viral, it’s not a plan—it’s a prayer. We all love the idea of the big breakout. The post everyone shares. The campaign…
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Why Boycotting Advertisers Over a Show Is Pointless (and a Little Silly)
TL;DR Every time a host says something controversial, we hear the same battle cry: “Boycott the advertisers!” The theory is that if you punish the brands who bought commercial…