As they say, the proof is in the pudding

You eat with your eyes first—and a great photo serves the first course.

Sonata Bank wasn’t lacking a logo—they were lacking clarity. What started as a visibility problem turned out to be a full-blown identity crisis. See how thinkSmith uncovered the real issue and helped Sonata become Nashville’s fastest-growing bank.

👉 Read the full case study to see problem solving in action.

Even a well-known brand can hit a wall. When foot traffic stalled and conversions slipped, City Tile turned to Barker & Christol—not just for better marketing, but for answers. What followed was a deep dive into culture, process, and brand identity.
👉 Read on to see what we uncovered.