For when marketing’s moving, but nobody’s driving
Sometimes, the campaigns keep running, the vendors keep billing, and the team keeps grinding… but there’s no one in the driver’s seat. That’s where we come in.
thinkSmith serves as your Fractional Chief Marketing Officer, giving you senior-level marketing leadership without hiring a full-time executive. Whether you’re in a growth phase, stuck in neutral, or just tired of reacting instead of leading — we help you steer with purpose.
What We Do as Fractional CMO
- Clarify Your Strategy
We don’t do “more marketing.” We do the right marketing — built on goals, positioning, customer insights, and actual business priorities. - Lead the Function
We step in as your CMO, not your consultant. That means guiding internal teams, managing outside vendors, and ensuring the whole operation is aligned. - Build Internal Confidence
We mentor your team, define processes, and help you create a sustainable marketing engine that doesn’t fall apart when we step back. - Drive Results, Not Chaos
From brand to lead gen to retention, we set clear KPIs, track progress, and cut through the noise so you can actually measure what’s working.
Who It’s For
Fractional CMO works best for:
- Companies between stages — post-startup, pre-CMO
- Leadership teams that need strategic clarity and accountability
- Marketing teams that have grown faster than their leadership
- Founders or CEOs tired of playing CMO in their spare time
Engagement Options
- Project-Based CMO Leadership
For key initiatives, like a rebrand, product launch, or strategic pivot. - Retained Leadership (Monthly)
Ongoing CMO guidance without the full-time salary. - On-Demand Advisory
When you need a sounding board, second opinion, or backup brain.
Want to stop winging it and start leading it?
Let’s talk about what a Fractional CMO engagement could look like for your business.