For when your stuff looks okay — but doesn’t move anyone.
Good creative is more than pretty pictures. It should make people feel something. Do something. Remember something. If your campaigns are technically fine but emotionally flat, we help fix that.
thinkSmith provides creative direction that bridges strategy and execution — guiding messaging, design, and concept development so everything actually works together (and works on purpose).
When do you need Creative Direction
- Your creative looks good but doesn’t perform
- Internal teams or vendors need clearer direction
- You’re launching a campaign that requires big-picture thinking
- You’re evolving your brand and want to ensure consistency
- You’re tired of playing art director without the time or training
What do we do in Creative Direction?
Translate Strategy Into Concepts
We take the high-level goals and turn them into creative themes, narratives, and executions that connect.
Guide Designers, Writers, and Vendors
Whether you’ve got in-house talent or outside help, we lead the team to create cohesive, effective work — without micromanaging.
Protect the Brand
We make sure every piece of creative reflects your voice, values, and visuals — no off-brand detours or random flourishes.
Push for Better Work
We give honest, clear feedback that elevates the work — and the team behind it.
Engagement Options
- Campaign-Level Direction
We concept and guide specific projects — launches, ads, rebrands, etc. - Ongoing Oversight
Monthly or quarterly support to lead your creative function holistically. - Creative Audits
A one-time evaluation of your current assets and recommendations for how to level up.