For when your brand doesn’t match your ambition.
You’ve grown. Changed. Leveled up. But your brand? Still stuck in 2017 — or worse, built in a rush and held together with Canva and crossed fingers.
At ThinkSmith, we help you define (or redefine) your brand so it actually reflects who you are, what you offer, and why it matters. Not just a logo. Not just a color palette. A foundation.
What We Do in Brand Development
- Position You With Purpose
We get to the heart of what makes you different — and make sure your audience gets it, too. - Clarify Your Messaging
Your brand isn’t just what you say — it’s what people remember. We help you say the right things in the right way, across every touchpoint. - Build Visual Consistency
Logos, typography, colors, and rules — all crafted to scale with you and look sharp doing it. - Guide the Rollout
Internal alignment, vendor handoffs, launch campaigns — we stick around to make sure the brand doesn’t just look good, but actually works.
When to Develop or Redevelop Your Brand
- You’ve outgrown your DIY or outdated identity
- You’re pivoting, growing, or entering new markets
- Your messaging is inconsistent, unclear, or forgettable
- Your brand looks nothing like the company you’ve become
- You’re embarrassed to send someone to your website
Engagement Options
- Complete Brand Overhaul
Strategy, messaging, visuals, rollout — the full identity package. - Brand Refresh
Update your look and message while keeping the good bones. - Foundational Brand Package
For newer companies who want to start smart, not generic.
A strong brand makes everything else easier — marketing, sales, hiring, fundraising.
If you’re ready to build one (or fix what’s broken), let’s talk.