Category: Branding

  • When to Listen, When to Lead: The High-Stakes Art of Brand Backtracking

    When to Listen, When to Lead: The High-Stakes Art of Brand Backtracking

    JB.CHRISTOL

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    Listen. Think. Don’t React If you asked most marketers whether brands should “listen to their customers,” the answer would be a resounding yes. Of course they should. That’s just good business. But in 2025, listening isn’t the hard part.The hard part is knowing what to do after you’ve heard the response. What if your big… Read more

  • Growth, Tech, and Entertainment Drive Nashville’s New Brand

    Growth, Tech, and Entertainment Drive Nashville’s New Brand

    JB.CHRISTOL

    For most of its history, Nashville’s brand was simple: Music City. The Grand Ole Opry. The Ryman. Broadway’s neon boot signs and pedal taverns. A city steeped in country‑music nostalgia—where the past wasn’t just remembered, it was marketed. Politically, culturally, and economically, Nashville was comfortable being the anchor of a conservative heartland. It sold the good ol’ days,… Read more