Category: Marketing
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The Myth of the Viral Campaign
If your marketing plan includes the word viral, it’s not a plan—it’s a prayer. We all love the idea of the big breakout. The post everyone shares. The campaign that suddenly takes on a life of its own. But “going viral” isn’t a strategy. It’s what happens when timing, luck, and algorithms briefly decide to… Read more
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Why Boycotting Advertisers Over a Show Is Pointless (and a Little Silly)
TL;DR Every time a host says something controversial, we hear the same battle cry: “Boycott the advertisers!” The theory is that if you punish the brands who bought commercial time, the show will fold, the host will cave, or the network will backpedal. Here’s the problem: that’s not how advertising actually works. Most advertisers don’t… Read more
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7 Marketing Moves Every Small Business Should Make Right Now
(Especially if You’re Tired of Winging It) In a world full of noise, small businesses don’t just need marketing — they need smart marketing. Whether you’re launching something new or realizing your “strategy” has been mostly vibes and guesswork, now’s the time to regroup. Here’s how to build a foundation that works without throwing spaghetti… Read more
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Is December the right time to build next year’s marketing plan? Yes!
It’s Not Too Late: How to Build a Marketing Plan (Even in December) Picture this: You’re at your desk — okay, safe bet — calendar flipped to December — yep — staring at a blank Word doc titled “Annual Marketing Plan.” Chills. And now you’re Googling “last-minute marketing planning,” which is exactly how you ended… Read more