Strategy that actually solves something

At thinkSmith, we don’t “do marketing”—we help you figure out what needs doing, why, and how it connects to your bigger picture. Whether you’re launching something new, untangling a persistent problem, or realigning a team, we guide the thinking that unlocks progress. Our job is to help you name the right problem and shape a strategy that actually sticks. From there, we can support execution—or help you find the right partners to carry it forward.

Fractional CMO (Chief Marketing Officer)

For when marketing’s moving, but nobody’s driving.

When you’re not ready for a full-time Chief Marketing Officer — or don’t want one — a fractional CMO gives you senior-level strategy without the overhead. We step in to lead your marketing function, clarify your positioning, manage vendors, mentor your team, and drive measurable outcomes. Whether it’s a growth spurt or a leadership gap, we bring focus and firepower where and when you need it.

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Strategic Facilitation and Workshops

For when you’re stuck, circling, or not aligned on what matters most.

We help teams untangle complex challenges and make better decisions—together. Through structured sessions and thoughtful prompts, we guide your team toward shared clarity, fresh insight, and decisive action. Whether it’s a one-day sprint or a multi-phase process, our facilitation clears the fog and unlocks forward momentum.

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Brand Development (or redevelopment)

Define who you are before you decide how to show up.

A strong brand starts with internal clarity—not just a logo or color palette. We help you define your brand’s position, voice, and purpose so every message and move feels consistent and intentional. The result? A brand that resonates, attracts, and holds its ground.

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Marketing Strategy

Marketing that’s actually tied to business goals—imagine that.

If your marketing feels busy but ineffective, it’s time to reframe the strategy. We help you identify what moves the needle, align your tactics to SMART goals, and build marketing plans that make sense. Clear direction, focused messaging, better results.

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Creative Direction

Ideas are cheap. The right ideas are rare.

We don’t sell you a campaign—we help you shape the concept that earns attention and drives action. From guiding your in-house team to partnering with external creatives, we bring strategic oversight to the creative process to make sure it delivers.

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Facilitation-as-a-Service

Don’t outsource the decision—facilitate it.

We offer facilitation as a standalone service for boards, leadership teams, retreats, or critical moments. Whether you’re aligning stakeholders, planning a roadmap, or trying to make a big decision without egos getting in the way—we create the space, structure, and momentum to get there.

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