Tag: marketing strategy
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Most companies don’t have a marketing problem. They have a traction problem.
Not traction in the EOS sense, though there’s overlap there. I mean the kind of traction that forms when your audience begins to expect you to exist. When they’ve seen your name enough, heard your perspective enough, and encountered your thinking often enough that you’ve quietly become part of their mental landscape. That kind of Read more
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Discernment Fatigue is real. Skepticism is dying. Acceptance is replaced with Affirmation
Discernment Fatigue Why People Are Too Tired to Figure Out What’s Real My mother said something recently that was sharper than she probably intended. “I hate AI. All the videos that are fake and you don’t know what’s real and what’s not. And people believe it.” Yes, they do. But not only because the technology Read more
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Build meaningful relationships with donors on the Other Side of the Table
How Nonprofits Can Build Corporate Partnerships That Actually Mean Something Nonprofits talk a lot about mission. Corporations talk a lot about impact. Somewhere between those words, a check gets written, a logo ends up on a banner, and both sides move on until next year’s budget cycle reminds everyone how fragile that relationship really was. Read more
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When to Listen, When to Lead: The High-Stakes Art of Brand Backtracking
Listen. Think. Don’t React If you asked most marketers whether brands should “listen to their customers,” the answer would be a resounding yes. Of course they should. That’s just good business. But in 2025, listening isn’t the hard part.The hard part is knowing what to do after you’ve heard the response. What if your big Read more
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Make It a Hot One: How to Run Summer Promotions That Actually Work
**read down for a free downloadable checklist! Summer is marketing’s playground. People are outside, scrolling more, spending freely, and generally in a better mood. Which makes it the perfect season to roll out fun, high-energy campaigns that connect and convert. Whether you’re running a full summer campaign or just dipping your toes in seasonal ideas, Read more
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7 Marketing Moves Every Small Business Should Make Right Now
(Especially if You’re Tired of Winging It) In a world full of noise, small businesses don’t just need marketing — they need smart marketing. Whether you’re launching something new or realizing your “strategy” has been mostly vibes and guesswork, now’s the time to regroup. Here’s how to build a foundation that works without throwing spaghetti Read more