Tag: small business
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Most companies don’t have a marketing problem. They have a traction problem.
Not traction in the EOS sense, though there’s overlap there. I mean the kind of traction that forms when your audience begins to expect you to exist. When they’ve seen your name enough, heard your perspective enough, and encountered your thinking often enough that you’ve quietly become part of their mental landscape. That kind of Read more
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Discernment Fatigue is real. Skepticism is dying. Acceptance is replaced with Affirmation
Discernment Fatigue Why People Are Too Tired to Figure Out What’s Real My mother said something recently that was sharper than she probably intended. “I hate AI. All the videos that are fake and you don’t know what’s real and what’s not. And people believe it.” Yes, they do. But not only because the technology Read more
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7 Marketing Moves Every Small Business Should Make Right Now
(Especially if You’re Tired of Winging It) In a world full of noise, small businesses don’t just need marketing — they need smart marketing. Whether you’re launching something new or realizing your “strategy” has been mostly vibes and guesswork, now’s the time to regroup. Here’s how to build a foundation that works without throwing spaghetti Read more