Author: JB.CHRISTOL
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5 Ways AI is Transforming Small Business Marketing in 2026
Small businesses no longer need a massive budget to market like the big players. AI tools have leveled the playing field in ways that would have seemed impossible just a few years ago. Here are five practical ways you can start using AI in your marketing today. 1. Content Creation at Scale AI writing tools Read more
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Most companies don’t have a marketing problem. They have a traction problem.
Not traction in the EOS sense, though there’s overlap there. I mean the kind of traction that forms when your audience begins to expect you to exist. When they’ve seen your name enough, heard your perspective enough, and encountered your thinking often enough that you’ve quietly become part of their mental landscape. That kind of Read more
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Discernment Fatigue is real. Skepticism is dying. Acceptance is replaced with Affirmation
Discernment Fatigue Why People Are Too Tired to Figure Out What’s Real My mother said something recently that was sharper than she probably intended. “I hate AI. All the videos that are fake and you don’t know what’s real and what’s not. And people believe it.” Yes, they do. But not only because the technology Read more
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Storytelling in the Age of AI
How Smart Brands Stay Human While Using Artificial Intelligence Artificial intelligence has entered the marketing department like an unpaid intern with infinite stamina. Need ten headline options? Done.Need blog outlines? Done.Need customer sentiment themes from 3,000 reviews? Done before lunch. For many businesses, it feels like a breakthrough. For others, it feels like the beginning Read more
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Creativity Matters in Online Ads
Smart Enough to Work: Why Great Digital Advertising Still Needs Great Creative Digital advertising has created a strange illusion in business. Because platforms are sophisticated, targeting is precise, dashboards are colorful, and results can be measured down to the click, many companies assume success in digital advertising is mostly a technology problem. It is not. Read more
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Build meaningful relationships with donors on the Other Side of the Table
How Nonprofits Can Build Corporate Partnerships That Actually Mean Something Nonprofits talk a lot about mission. Corporations talk a lot about impact. Somewhere between those words, a check gets written, a logo ends up on a banner, and both sides move on until next year’s budget cycle reminds everyone how fragile that relationship really was. Read more
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Corporate Giving: the Power of a Shared Table
Every year around Thanksgiving, organizations of every size start gearing up for “giving season.” The giant checks reappear. The ribbon-cutting scissors come out of storage. Someone brings in a camera to capture the team holding up donated boxes of canned goods. Nothing wrong with any of that. It’s just rarely the whole story. Thanksgiving is Read more
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The Myth of the Viral Campaign
If your marketing plan includes the word viral, it’s not a plan—it’s a prayer. We all love the idea of the big breakout. The post everyone shares. The campaign that suddenly takes on a life of its own. But “going viral” isn’t a strategy. It’s what happens when timing, luck, and algorithms briefly decide to Read more
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Why Boycotting Advertisers Over a Show Is Pointless (and a Little Silly)
TL;DR Every time a host says something controversial, we hear the same battle cry: “Boycott the advertisers!” The theory is that if you punish the brands who bought commercial time, the show will fold, the host will cave, or the network will backpedal. Here’s the problem: that’s not how advertising actually works. Most advertisers don’t Read more
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When Even Coffee Feels Like a Hard Choice
Some mornings I wake up already tired of making decisions. Before I’ve even had my first sip of coffee, I’m stuck in little debates: check email or ignore it? Start the big project or just warm up with something small? Eat breakfast now or… later? On days when anxiety is running high, even simple choices Read more