Author: JB.CHRISTOL
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When to Listen, When to Lead: The High-Stakes Art of Brand Backtracking
Listen. Think. Don’t React If you asked most marketers whether brands should “listen to their customers,” the answer would be a resounding yes. Of course they should. That’s just good business. But in 2025, listening isn’t the hard part.The hard part is knowing what to do after you’ve heard the response. What if your big Read more
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Growth, Tech, and Entertainment Drive Nashville’s New Brand
For most of its history, Nashville’s brand was simple: Music City. The Grand Ole Opry. The Ryman. Broadway’s neon boot signs and pedal taverns. A city steeped in country‑music nostalgia—where the past wasn’t just remembered, it was marketed. Politically, culturally, and economically, Nashville was comfortable being the anchor of a conservative heartland. It sold the good ol’ days, Read more
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Structure your Non-Profit Giving
A Practical Guide to Corporate Philanthropy I call September and October hunting season for fundraising teams and non-profits. The holidays are around the corner, and these committees assume we, as business owners, have our budgets neatly buttoned up for next year. (HA!) Still, the calls, texts, and “just popping by” visits start rolling in—usually with Read more
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Make It a Hot One: How to Run Summer Promotions That Actually Work
**read down for a free downloadable checklist! Summer is marketing’s playground. People are outside, scrolling more, spending freely, and generally in a better mood. Which makes it the perfect season to roll out fun, high-energy campaigns that connect and convert. Whether you’re running a full summer campaign or just dipping your toes in seasonal ideas, Read more
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7 Marketing Moves Every Small Business Should Make Right Now
(Especially if You’re Tired of Winging It) In a world full of noise, small businesses don’t just need marketing — they need smart marketing. Whether you’re launching something new or realizing your “strategy” has been mostly vibes and guesswork, now’s the time to regroup. Here’s how to build a foundation that works without throwing spaghetti Read more
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Is December the right time to build next year’s marketing plan? Yes!
It’s Not Too Late: How to Build a Marketing Plan (Even in December) Picture this: You’re at your desk — okay, safe bet — calendar flipped to December — yep — staring at a blank Word doc titled “Annual Marketing Plan.” Chills. And now you’re Googling “last-minute marketing planning,” which is exactly how you ended Read more